Arvato CRM Turkey, which offers call center and technology based BPO services to leading brands worldwide, has been acquired by a consortium, consisting of German investment fund Delta Invest (an investment vehicle of former Bertelsmann Group CEO Dr.Gunter Thielen), Oktay Erciyaz (a former Bertelsmann executive) , and Soner Cesur (CEO of Arvato CRM Turkey). By the change in the shareholder structure, Arvato CRM Turkey moved its roots back to Germany and rebranded as “MAYEN”.
Dr.Gunter Thielen, who is the founder of Delta Invest, assumed the Chairman role, whereas Soner Cesur assumed the position of vice president as well as his duty as a CEO and Oktay Erciyaz assumed the position of Board Member under the new structure.
Soner Cesur, CEO of Mayen, shared his excitement about the new company structure.
“We have a brand-new name, MAYEN.
Mayen refers to a person who is cheerful, enjoyable to talk to, understands and thinks of you. It is a very accurate way to describe the experience we want to create with our customers and closely covers the work we do.
For the last 5 years, we sustained average growth of %35, two times faster than the sector. Our ultimate goal is to create a call center platform that provides the highest customer satisfaction in the world. Being said that, we aim to provide an experience far beyond our customers’ expectations with our innovative and digital solutions.
As the largest nearshore player in the sector with services in 12 languages, Mayen has been awarded with the “Largest Call Center Provider in Nearshore Services in Turkey” award 3 years in a row, given by Turkish Exporters Assembly. We aim to increase the volume of services we provide in foreign languages with the highest customer satisfaction in retail, e-commerce, banking and finance, telecommunications, airline and travel, high tech and IT, media and entertainment, and energy and utility sectors.”